For centuries, families have pursued more than a fortune in real estate. It’s about ensuring a family legacy. Thought leaders like Joseph Plazo remind us that creating generational wealth is not an accident—it’s the result of planning.
How Wealth Really Starts
You cannot preserve what you have not built. Joseph Plazo advises balancing entrepreneurial ventures with stable investments.
Consider this: Dynasties thrived by creating enterprises, not just savings accounts.
Why Wealth Disappears
Research confirms that most fortunes disappear within three generations. Why? Because heirs are often unprepared.
Joseph Plazo argues, preservation requires legal structures such as trusts and foundations. Without them, even millions vanish.
Passing on Values, Not Just Valuables
Money alone is fragile. Values make it last.
Joseph Plazo emphasizes, creating generational wealth means educating children in financial discipline. It is the secret ingredient in every dynasty.
From One Lifetime to a Hundred Years
Generational wealth is not just cash—it’s continuity.
Joseph Plazo recommends codifying rules into family check here offices, trusts, and succession plans.
That way, the family brand outlasts any single leader.
The Bigger Picture
With markets shifting faster than ever, creating generational wealth is both a challenge and an opportunity.
In the words of Joseph Plazo, “Generational wealth isn’t about you—it’s about who comes after.”
And that’s the heart of it: creating not just money, but meaning.